Packaging Guide

This is a guide to assist submitters with correctly identifying packaging methods for various formats.

Cardsleeve

Card Wallet (term unavailable in drop-down menu, can be added manually in description field)

A Card Wallet is usually used primarily for disc based media (such as DVD and Laserdisc). Card Wallets usually the size of the media contained, but may in some cases be die-cut or larger than the media contained.
Commonly used for promotional releases such as those sold with literature. (e.g. newspapers, magazines) The Card Wallet is a cheap alernative to a Keepcase. A selection of Card Wallets may by included in a Slipcase as a Box Set for releases of similar content, such as TV shows.
Card Wallets usually only facilitate room for one disc, however Gatefold Card Wallets exist which can facilitate two discs.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Card Wallet used for a DVD. This sleeve opens along the right hand side.
Exhibit B
Exhibit B
Exhibit B Example of a Gatefold Card Wallet which contains two discs.
Exhibit C
Exhibit C
Exhibit C Example of a 12" Card Wallet used for a Laserdisc.

Slip Sleeve / Slipcover / O-Card (terms unavailable in drop-down menu, can be added manually in description field)

This type of cover has an opening at both ends. Usually included with a standard Keepcase or Digipack which slips inside. Digipacks employ this extra packaging for the task of keeping the folded Digipack together during transportation and/or storage.

They are usually made from paperboard, but some may be plastic. This packaging may also be die-cut to a shape that fits with the theme of the release, or revealing part of the product.

They are often reserved for special or collector releases such as Extended Edition's, Collector's Edition's, Director's Cuts.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example used for a DVD Keepcase.
Exhibit B
Exhibit B
Exhibit B Example with DVD Digipack
Exhibit C
Exhibit C
Exhibit C A die-cut example used for a VHS set.

Paper Sleeve (term unavailable in drop-down menu, can be added manually in description field)

Similar to the Card Wallet above but made of thinner materials and often designed with a flap to enclose the disc. Most also have cellophane windows and come in various colors.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Paper Sleeve

Book Box (term unavailable in drop-down menu, can be added manually in description field)

Book Boxes are hinged differently than Clamshells, mimicking openening the cover of a book, rather than a clam.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Nesting Tray Box or Nested Tray Box. Similar to the Book Box below
Exhibit B
Exhibit B
Exhibit B Example of a Book Box(MGM Book Box) without a friction lock tab.
Exhibit C
Exhibit C
Exhibit C Example of a Book Box(Warner Book Box) with a friction lock tab. *Needs Image

Slipcase

A Slipcase is a type of box which always has one opening. Slipcases are used to store a video cassette(VHS or Betamax), Keepcase or Digipack inside.

Slipcases are usually made from paperboard, but some may be plastic. Some paperboard versions have Full Overlap(FOL) tops that are glued, others have Tuck End tops, as opposed to the more solidly constructed Rigid Box commonly used for Box Sets.
This packaging may also be die-cut to a shape that fits with the theme of the release, or revealing part of the product.

Slipcases are also popular for special or limited DVD and Blu-ray releases such as Extended Edition's, Collector's Edition's, and Director's Cuts or as a Box Set containing a series of features such as with a TV show or movie series.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example with Digipack
Exhibit B
Exhibit B
Exhibit B Box Set example with standard(US) VHS Slipcases
Exhibit C
Exhibit C
Exhibit C Example of a Double Slipcase
Exhibit D
Exhibit D
Exhibit D Example of a Gatefold Double Slipcase
Exhibit E
Exhibit E
Exhibit E Example of a Side Load / Side Flap VHS Slipcase.
Exhibit F
Exhibit F
Exhibit F Example of a Gatefold Slipcase.
Exhibit F
Exhibit F
Exhibit F Example of an Oversized Slipcase.

Clamshell

The term Clamshell is taken from the shell of a clam, which it resembles both in form and function. Two approxamately equal halves that are hinged and close to meet in the middle.
Tecnically, DVD and Blu-ray Keepcases are Clamshells.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a VHS Clamshell / Big Box (UK) made with black plastic. Sometimes known as a Soft Shell or a Bubble Case Earlier releases often came in a Big Box
Exhibit B
Exhibit B
Exhibit B Example of a Double VHS Clamshell
Exhibit C
Exhibit C
Exhibit C Example of an Embedded Art VHS Clamshell. The artwork is sealed behind a layer of polyvinyl.
Exhibit D
Exhibit D
Exhibit D Example of a rigid paperboard Clamshell containing four VHS
Exhibit E
Exhibit E
Exhibit E Example of a rigid paperboard Clamshell containing an 8mm Film

Keepcase

A Keepcase or Poly-box is a type of packaging most commonly used with DVDs, VHS(standard througout UK and Europe) and most video games since the PlayStation 2.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a standard black DVD Keepcase
Exhibit B
Exhibit B
Exhibit B Example of a standard Blu-ray Keepcase
Exhibit C
Exhibit C
Exhibit C Example of a UMD Keepcase!
Exhibit D
Exhibit D
Exhibit D Example of a VHS Keepcase. Note the rounded spine. Sometimes reffered to as Snap Cases.
Exhibit E
Exhibit E
Exhibit E Example of a another VHS Keepcase with posts. These squarer spine cases are also known as Rental Boxes, Library Cases and Snap Cases

SteelBook

A SteelBook is a limited run of a Blu-ray or game, packaged in a premium metal case - often with classic or specially commissioned artwork.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a SteelBook

Digipack

This packaging is a piece of folding paperboard that features the cover artwork, and other film artwork inside with a plastic tray glued to the inside which holds the media. Often used for collector or Box Set releases.

This type of packaging cannot be disassembled without causing damage to the release, as the plastic trays are glued to the paperboard.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a DVD Digipack. This version only has room for 1 disc.
Exhibit B
Exhibit B
Exhibit B Example of a Double Gatefold Digipack. This version has room for 2 discs.
Exhibit C
Exhibit C
Exhibit C Example of a Laserdisc Digipack
Exhibit D
Exhibit D
Exhibit D Example of a VHS Digipack

Jewel Case, Super Jewel Case / Super Jewel Box, Glass Box

Similar to the Jewel Cases used for audio CD's, these cases are made from hard transparent plastic. This type of packaging is usually used for disc based media such as DVDs.

Super Jewel Case increases the height of the packaging to that of a standard DVD Keepcase. However the width of a traditional Jewel Case is maintained. This type of case has a lot of similar features to the Super Jewel Case used for audio CD's.

Glass Box is similar to the case an audio cassette comes in, though much larger and no posts.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a CD height Jewel Case.
Exhibit B
Exhibit B
Exhibit B Example of a VHS height Super Jewel Box case.
Exhibit C
Exhibit C
Exhibit C Example of a VHS Glass Box. (picture courtesy of Tim Versey).

Snap Case

Snapper Case / Ivy Hill Snapper / Paperback Case

This packaging format was used prominetnly in early DVD creation, and most double-sided releases will be packaged in a Snap Case. The Snap Case measures 140 mm wide, 190mm high and 12-13mm deep. It is made from a mixture of cardboard and plastic. The tray and lock ("snapper") are made from plastic, where the cover is one continuous piece of cardboard bent into formation to make a rear cover, spine and front cover. This cardboard is usually printed on both sides, with the inside cover containing stills from the film and a chapter list. The inside spine usually contains 4x proof of purchase tokens that can be torn out along the perferated edges.

The plastic tray can be removed from the cardboard with ease, unclipping the top and bottom rear borders releases the cardboard cover.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Snap Case from the front, notice the large black plastic lock on the right-hand side. (picture courtesy of andreas-lenz.de).
Exhibit B
Exhibit B
Exhibit B Example of a Snap Case when it is open. You can see this release features a double-sided DVD, common for this type of case. On the left hand side are the DVD chapters and along the spine are the 4 proof of purchase tokens. (picture courtesy of andreas-lenz.de).

Other (unavailable in drop-down menu, can be added manually in description field)

Folding Cartons / Paperboard Cartons / Paperboard Boxes (terms unavailable in drop-down menu, can be added manually in description field)

This type of packing is common in everyday use and comes in hundreds of sizes and materials. However, there are only a few styles used for media;
⋅⋅⋅Straight Tuck End Carton(STE) The top and bottom closure both tuck to the back.
⋅⋅⋅Reverse Tuck End Carton(RTE) The top and bottom closure tuck to the opposing side.
⋅⋅⋅Full Overlap Carton(FOL) One set of box flaps extend all the way to the opposite side of the box opening overlaping and are glued together.
⋅⋅⋅Rigid Box / Set-Up Box Typically four times thicker than an average folding carton. Most are Full Telescoping boxes, which means that the lid engulfs the bottom half of the box.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Rigid Box with an 8mm Film.
Exhibit B
Exhibit B
Exhibit B Example of a Straight Tuck End Carton for a 16mm Film.
Exhibit C
Exhibit C
Exhibit C Example of a Reverse Tuck End Carton for a Super 8 Film
Exhibit D
Exhibit D
Exhibit D Example of a Reverse Tuck End Carton for a VHS, commonly known as a Full Flap box.
Exhibit E
Exhibit E
Exhibit E Example of a Tray Box / Big Box (US). Like the Full Flap box above but larger and with a vaccuformed plastic tray. These plastic trays came in a variety of colors and styles.
Exhibit F
Exhibit F
Exhibit F Example of another Big Box. Like the Big Box above but with a Clamshell. (Likely why Clamshells are often called Big Boxes.)
Exhibit G
Exhibit G
Exhibit G Example of another Big Box used for a VHS / DVD combo pack.
Exhibit H
Exhibit H
Exhibit H Example of a side loading Sliding Tray Box. Like the Tray Box above but has a rigid paperboard tray. Sometimes referred to as a Drawer Box, a Fox Box, or a CBS Slider
Exhibit I
Exhibit I
Exhibit I Example of a Side Load / Side Flap box that is Full Overlap on one side & Tuck End on the other.
Exhibit J
Exhibit J
Exhibit J Example of a Rigid Box for a DVD Keepcase Box Set

Other Film Packaging

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of Film Canister / Film Can (terms unavailable in drop-down menu, can be added manually in description field) of various sizes. Traditionally made of metal but are made in plastic too.
Exhibit B
Exhibit B
Exhibit B Example of a Film Transport Case. These were filled with one to four Film Cans(depending on size) from theater to theatre. Not original packaging.
Exhibit C
Exhibit C
Exhibit C Example of a Plastic Case Mailer with a 16mm Film. Not original packaging.

DVD Tin / Steel Box (terms unavailable in drop-down menu, can be added manually in description field)

This type of packing is common for many collectible items and cookies!

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a round Tin
Exhibit B
Exhibit B
Exhibit B Example of a rectangular Tin with removable lid used for a DVD Box Set
Exhibit C
Exhibit C
Exhibit C Example of a Hinged Tin used for a DVD Box Set