Filmation Associates was an American production company that produced animation and live-action programming for television from 1963 to 1989. Located in Reseda, California, the animation studio was founded in 1962. Filmation's founders and principal producers were Lou Scheimer, Hal Sutherland, and Norm Prescott.
They eventually left True Line, and Scheimer began working on commercials, including for Gillette and others, which began what became Filmation. He met lawyer Ira Epstein, who had worked for Harmon but had left the firm, and now put together the new corporation with Scheimer and Sutherland. It officially became Filmation Associates as of September 1962, so named because "We were working on film, but doing animation"; so putting them together yielded "Filmation".
In the meantime, during the interim, the new Filmation studio turned their attention to a more successful medium, network television. For the next few years they made television commercials and some other projects for other companies and made an unsuccessful pilot film for a Marx Brothers cartoon series.
The Filmation studio was purchased by the TelePrompTer Corporation in 1969. Westinghouse Electric Corporation, through its Group W Productions division, acquired Filmation along with its purchase of TelePrompTer's cable and entertainment properties in 1981.
In 1989, Westinghouse sold Filmation to an investment consortium led by the French L'Oréal cosmetics company, Paravision International. Before that sale was complete, Westinghouse shuttered the film studio on February 3, 1989, which left L'Oréal with only the Filmation library. This happened a day before a new law went into practice requiring companies to give employees 60 days' notice before a mass termination.